GoKawiilSource: Sonny Dickson
Apple’s unveiling of iPhone 18 models this fall is expected in September, as usual, but there are several ways this year’s launches will reflect the anomaly of COVID-era 2020’s iPhone releases.
How this fall’s iPhone event could differ from Apple’s launch norms
Apple has many highly successful products, but the iPhone remains its crown jewel. It accounts for a huge chunk of the company’s overall revenue.
As such, Apple understandably tries to stay consistent with iPhone launches. By maintaining a predictable schedule for new iPhones, it can better keep Wall Street and customers happy.
Normally that means Apple announces new iPhones in early September—typically four new models—and ships them all later in September.
But 2020 was an anomaly for COVID-related reasons.
In 2020 the fall iPhone lineup wasn’t announced until October, and only two new models shipped initially, with the other two delayed until November.
This year, rumors indicate we’ll see some similar abnormalities in Apple’s launch plans.
While a September launch event is still expected, Apple might not ship all of its new iPhone models together.
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