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Key Takeaways Teenagers are tapping into social media to drive sales and fresh talent.
For example, Michael Satterlee, a teenager who created a viral video of a can cooler, got 50 million views on his Instagram video and makes $300,000 in sales every month.
Meanwhile, Kirk and Jacob McKinney, the brothers behind junk-removal service Junk Teens, use social media to recruit new workers.
Teenage entrepreneurs are leveraging social media in different ways to build the next generation of businesses.
One example is Michael Satterlee, a teenager who sells can coolers. His product, which brings in up to $300,000 in sales per month, went viral on Instagram after Satterlee posted a low-budget video of him using it to encase a Dr. Pepper soda. The video has garnered more than 50 million views and almost 2.5 million likes on Instagram.
Satterlee recently told Business Insider that demand for the product arose because viewers “just hadn’t seen anything like it before.”
His ecommerce company, Cruise Cup, directly benefited from the attention. However, Satterlee cautioned companies against posting product pitches too often on their social media accounts. He said that companies should “disguise” their business accounts and post like influencers.
“At the end of the day, what followers are is an audience,” he said. “People aren’t just going to follow a product. You want to build a community.”
He advised that businesses keep track of trends, deliver fresh content to engage viewers and interact with their audience. The goal is to give followers plenty of reasons to keep up with the brand outside of buying a product, he said.
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