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Apple launches official program for leasing Macs as AI price crunch bites — 24- and 36-month leasing options provided by Klarna

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Why This Matters

Apple's new leasing program, Apple Upgrade, introduces 24- and 36-month leasing options for Macs and iPads, replacing the previous iPhone Upgrade Program in the U.S. This move aims to address the impact of rising prices due to supply chain issues, offering consumers flexible options to access Apple devices without full upfront payments. The program's launch signifies a shift towards more accessible device financing, potentially influencing industry leasing trends and consumer purchasing behavior.

Key Takeaways

Following price hikes on the Mac and iPad due to the ongoing memory and storage crisis, Apple has announced a new leasing program, Apple Upgrade. The new offering will be "provided" by Klarna and available in Apple Stores in the U.S., as well as the Apple Store online and the Apple Store app.

There will be 24- and 36-month leasing options for the Mac and iPad, while the iPhone and Watch will have 12- and 24-month options.

Mac leases will start at $24.99 per month, which includes the MacBook Air, MacBook Pro, iMac, and Mac Studio. Apple's announcement leaves out its cheapest systems, the MacBook Neo and Mac Mini.

iPad leases start at $11.99 per month and include the iPad Mini, iPad Air, and iPad Pro, but not the base-level vanilla iPad.

It's a similar pattern for the Apple Watch, with leases starting at $11.99 but leaving out the Apple Watch SE 3. But the iPhone lineup (leases start at $17.99) doesn't have any exceptions, including the iPhone 17, 17e, and 17 Pro and Pro Max, and iPhone Air.

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