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Survey says watching YouTube ads trumps paying for Premium, at least according to some readers

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Why This Matters

The survey reveals that a significant portion of YouTube users prefer using free ad-blocking solutions or tolerating ads over paying for YouTube Premium, highlighting a shift in consumer preferences for ad management. This trend could influence how platforms approach monetization and user experience strategies, emphasizing the importance of flexible ad options for users. For the industry, it underscores the growing demand for effective, accessible ad-blocking tools and alternative viewing experiences.

Key Takeaways

Andy Walker / Android Authority

I recently detailed my battle with ads on my parents’ phones, so needless to say, I’m not particularly fond of the scammy pop-ups that corrupt my and their YouTube experience. Thankfully, there are plenty of ways to address this issue.

Recently, the DuckDuckGo Browser rolled out its own solution — a dedicated YouTube Ad-Blocking feature that my colleague Shimul used to great effect on her device. But what is your preferred way to deal with ads on YouTube?

How do readers deal with YouTube ads? We asked readers this question in a recent poll, and the results paint a picture that Google likely won’t appreciate.

Andy Walker / Android Authority

This survey garnered over 4,000 votes, and I’m surprised by how many of our readers subscribe to YouTube Premium to get rid of ads. This portion amounts to 29.5% of the vote, or just under 3 in 10 respondents.

Paying for YouTube Premium comes with perks beyond ad-blocking, though, including smarter viewing continuity features across devices, bundled YouTube Music, and background play support.

However, despite Premium’s popularity, it isn’t our readers’ preferred option for dealing with YouTube ads.

More readers have ditched YouTube entirely or deal with its numerous ads than pay for Premium.

Unsurprisingly, the most popular option is using a dedicated ad-blocking solution — many of which are free. Some of these solutions include Blokada, NextDNS, a browser solution like Brave or DuckDuckGo, browser extensions for Firefox, or an alternative YouTube app.

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