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Hello, this is Priyanka Salve, writing to you from Singapore. Welcome to the latest edition of "Inside India" — your one-stop destination for stories and developments from the world's fastest-growing large economy. The success of Gen Z protests in India has handed a surprise victory to Mark Zuckerberg's Meta, cementing its position as the most influential social media company in the world's largest democracy. But with great power comes greater government scrutiny. This week I explore how Meta's growing clout could be a double-edged sword for the company. Any thoughts on today's newsletter? Share them with the team.
The big story
The Gen Z protests that rocked India last week and forced Prime Minister Narendra Modi's government to act on its demands have marked the rise of two new political influencers in the world's largest democracy. One is the Cockroach Janta Party, a viral, social media-led youth movement that organized the protests. The second is Mark Zuckerberg's short-form video app Instagram, which was widely used by protesters to raise their concerns with the government and to record clashes with authorities. The appeal of the app among youth became even more evident when Modi made his first selfie-style Instagram video on July 23, in a bid to reach out to Gen Zs. It raked in a record 300 million-plus views within 24 hours and is nearing 400 million now. Modi has since made more videos and even directed his ministers to build their presence on Instagram.
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