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I Turned a Simple Observation Into a LinkedIn-Based Side Hustle That Makes $9,000 to $12,000 a Month

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Why This Matters

Brandi Dunham's success demonstrates how leveraging existing skills and identifying market gaps on platforms like LinkedIn can create lucrative side hustles. Her story highlights the potential for professionals to turn simple observations into substantial income streams, offering valuable insights for entrepreneurs and consumers alike.

Key Takeaways

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Key Takeaways Dunham messaged potential clients on LinkedIn and charged $300 per month for her services.

Six months into the side hustle, she streamlined client onboarding and raised her rate to $800 a month.

Now, Dunham earns up to $12,000 a month, totaling over six figures per year, with ghostwriting.

This Side Hustle Spotlight Q&A features Brandi Dunham, 34, of Las Vegas, Nevada. Dunham is a creative marketing specialist and brand strategist who runs a side hustle ghostwriting LinkedIn posts. Revenue from her ghostwriting business currently hits between $9,000 and $12,000 a month, or around $110,000 to $120,000 a year in addition to her full-time salary. Responses have been edited for length and clarity.

Image Credit: Courtesy of Brandi Dunham

What was your day job or primary occupation when you started your side hustle?

When I started the ghostwriting side hustle, I was working as a marketing manager at Action Window Tinting in Las Vegas, handling brand awareness and social media content creation for the company. I was already spending most of my day writing content for other people’s brands, so the transition into doing the same thing for executives on LinkedIn felt like a natural extension of work I was already doing every day.

Starting the LinkedIn ghostwriting business in 2022

When did you start your side hustle, and where did you find the inspiration for it?

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