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Amazon and Apple just told us more about their AI plans - here are three things we learned

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Why This Matters

The article highlights the significant investments major tech giants like Amazon, Apple, Google, and Meta are making in AI technology, despite limited immediate revenue from their consumer-facing chatbots. These investments underscore a strategic focus on AI as a long-term growth driver, even as companies face financial pressures and negative cash flow. This trend signals a competitive race to dominate AI, which could reshape the tech industry and consumer experiences in the coming years.

Key Takeaways

OpenAI's release of ChatGPT in late 2022 kicked off the ongoing AI investment race, and every major tech company has since launched a consumer-facing AI chatbot of their own. Meta has Meta AI, Google has Gemini. Amazon has Rufus. Apple even relaunched Siri.

Yet, none of the chatbots or the related tools in and of themselves clearly provide a meaningful amount of revenue for the companies, despite being costly to create.

Instead, this batch of earnings results made clear that companies like Google, which is owned by Alphabet, and Meta are currently spending much more money related to AI tools than they bring in.

Both companies reported some of their lowest ever amounts of free cash flow, a measure of how much money a business has left over after paying for operations and investments.

Google spent so much money on AI that Alphabet's free cash flow was negative on revenue of $118bn, meaning it spent more than it brought in for the first time in the company's history as a public company.

Meta's free cash was just $784m on $61bn of revenue, meaning it spent almost as much money as it made during the quarter.

Meta's Reality Labs, which is responsible for its AI work, lost nearly $9bn in the first half of this year.