Amazon Prime Day is here, and the deals are dropping like the bass at a Skrillex show. This year, Amazon has expanded the event to four days, with most of the best Prime Day deals launching in the early hours of Tuesday morning and sitting on the metaphorical shelf through 11:59 pm PT on Friday, July 11.
There are tens of thousands of products on sale this week, but comparatively few deserve your time and money. The WIRED Reviews team spends weeks prepping for Prime Day and will be working in shifts for 20 hours a day throughout the event to keep our coverage updated—all so you can score real savings on products we’ve tested and approved.
If you’re looking for up-to-the-minute coverage of lightning deals, this year’s trending products, and fast sellers, along with what will surely be increasingly unhinged commentary, check out our Amazon Prime Day liveblog, which will run from 5 am to midnight daily.
Featured Deals
How Does WIRED Spot Deals? AccordionItemContainerButton LargeChevron We start searching for the best Prime Day deals weeks before the event. The WIRED Reviews team receives embargoed lists of expected sales a few weeks before Prime Day, which we supplement by directly contacting our sources at brands we like to get details on their planned sales. We then use proprietary software to cross-reference the list of products that are on sale with the products we have positively reviewed. What Makes WIRED’s Prime Day Coverage Different? AccordionItemContainerButton LargeChevron During events like Prime Day and Black Friday, WIRED will only recommend deals on products that someone on our team—there are 15 of us spread across the country and one person in the UK—has personally tested and vouched for. You will not find us adding random products with all-caps names that may be cheap but also junky. We also rigorously cross-check everything we’re planning to cover with price history databases to make sure it’s actually a deal at the Prime Day price, and not just a regular-priced item dressed up as a deal. What Other Advice Do You Have for Prime Day Shoppers? AccordionItemContainerButton LargeChevron We have a lot, which is why we have standalone posts dedicated to shopping like a Pro during Prime Day, avoiding scams and shoddy wares on Amazon, and advice on how to get the most out of your Prime membership perks. Above all, we recommend that you check in with trusted sources before making any big purchases and stick to your budget.
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Amazon Devices
Deals on Amazon’s own devices, including the Kindle, Echo, and Fire tablet.
Photograph: Amazon
The Amazon Echo Pop (7/10, WIRED Recommends) looks like someone sliced the Echo Dot in half, and the sound quality feels a little thinner, too. But it does come in fun colors and is a little cheaper—especially right now!—so it’s a fun choice for a dorm room or somewhere where you just want a voice assistant handy, plus a little pop (get it?) of fun. —Nena Farrell
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