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Apple will launch five new products next month, here’s what’s coming

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Why This Matters

Apple's upcoming product launch in September is set to introduce significant updates to its flagship iPhone and Apple Watch lines, including the first foldable iPhone and major camera enhancements. These releases are poised to impact the premium smartphone market and influence consumer expectations for innovation and pricing. Additionally, potential new AirPods and Home products could further expand Apple's ecosystem, signaling a busy season for the tech giant.

Key Takeaways

We’re only one month away from Apple’s biggest product launch event of the year: the September iPhone event. Here’s what rumors say is coming.

iPhone 18 Pro and Pro Max, iPhone Ultra

This year’s flagship iPhone lineup is rumored to be the smallest in years—and the most expensive.

That’s because all signs indicate the base model iPhone 18 won’t arrive until early 2027, with the iPhone Air 2 likely pushed out too.

That leaves three new iPhone models debuting next month:

iPhone 18 Pro : Major camera upgrades, new colors, reduced Dynamic Island, more

: Major camera upgrades, new colors, reduced Dynamic Island, more iPhone 18 Pro Max : All of the above, plus big battery gains

: All of the above, plus big battery gains iPhone Ultra: All-new form factor, the first foldable iPhone

Analysts predict a starting price around $1,399 for iPhone 18 Pro and $1,999 for iPhone Ultra. Here’s hoping Apple can deliver lower-than-expected prices.

Apple Watch Ultra 4 and Series 12

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