GoKawiilTed Lasso returns for season 4 this week (watch here), and Apple has just announced a clever marketing event: a Ted look-alike contest happening at Apple Fifth Avenue in New York City.
‘Gathering of the Teds’ coming to Apple Fifth Avenue this week for three-round competition
Apple TV’s biggest debut of the year is happening this week.
Ted Lasso season 4 premieres Tuesday night, August 4 at 9:00 p.m. ET / 6:00 p.m. PT.
You can watch Ted Lasso here with an active Apple TV subscription.
To celebrate the show’s return, Apple’s marketing team has cooked up something special: a Ted look-alike contest happening in New York City.
This Thursday, August 6 at 5:00pm in the Apple Fifth Avenue Plaza will be the “gathering of the Teds.”
Per the official website, gatheringoftheteds.com, the contest involves three rounds, each of which will bring eliminations:
Round one (“Ted Energy”) will be based on guest participation in the contest game of introducing themselves in character and having a two minute dance break. […] Round two (“Head Coach”) will be based on the semi-finalist’s participation in a trivia game and the level to which each participant embraces the Ted Lasso character. […] In Round Three (“Ted Talk”) the contestant will present a short pep talk to the crowd.
The site includes full rules for the contest, including judging criteria for each round.
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