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Samsung experience shows Apple’s timing for the iPhone Ultra couldn’t be better

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Why This Matters

Samsung's advancements with the Galaxy Z Fold 8 demonstrate that foldable smartphone technology has matured, making it a viable and desirable option for consumers. Apple's delayed entry into the foldable market now appears well-timed, as the industry and consumers are increasingly embracing the innovative form factor. This shift signals a potential new era of device design and competition in the tech industry.

Key Takeaways

Apple has waited a very long time to launch its first foldable iPhone, with Samsung already eight generations in to its Galaxy Z Fold series.

There were already good reasons for Apple to wait, but the latest Samsung experience seems to indicate that the iPhone maker’s timings couldn’t have been better …

Apple’s lengthy wait

Samsung was among the biggest enthusiasts for folding smartphones, but it quickly became apparent that the Korean company had jumped the gun. The first generation Samsung Galaxy Fold display proved so vulnerable to damage that the company had to withdraw it from sale.

Apple, meantime, was waiting patiently for the display tech to mature to the point where it was not only significantly more robust, but also had no visible crease when the device is unfolded. The company reportedly had to get its own design engineers involved in helping Samsung achieve this.

Samsung Galaxy Z Fold 8 shows the time is right

We noted last month that Samsung’s Galaxy Z Fold 8 likely has an extremely similar display to that destined for the iPhone Ultra. Our sister site 9to5Google found that it absolutely delivered on the promise of making the crease in the centre of the screen barely visible once unfolded.

But it’s not just that Samsung has finally got the display tech right, it’s also that consumer demand finally seems to be there. 9to5Google reports that initial demand for the Fold 8 is triple that of its predecessor.

Samsung’s new Galaxy Z Fold 8 series has turned out to be an absolute smash hit for the company, with the new foldables now delayed across the board in shipping amid demand that’s apparently 3x higher than initial Fold 7 demand.

That built on last year’s 50% increase in demand.

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