GoKawiilHers, a digital healthcare platform that provides virtual care and prescriptions, is expanding its services by adding a built-in AI tool to its app. The AI feature uses information from the patient’s medical history and connects them to a provider for additional personalized support. Hers is first focusing on weight loss patients and those on GLP-1 medications with the new AI rollout.
Hers’ chief medical officer and OB-GYN, Dr. Jessica Shepherd, tells CNET that the new AI function is built into every step of the care journey. “It’s designed to reinvent care around the two people who matter: the patient and their provider,” Shepherd explains.
Many wellness wearables, including Oura and Whoop, as well as online services such as Amazon One Medical and Luffu have jumped on board the telehealth healthcare platform trend. AI is generally used as a component to help patients share their medical history with providers or to keep their data organized along with other forms of support.
How Hers’ AI feature works
Hers now has AI built into its app to improve the relationship between patient and provider. Hers
The Hers AI clinical engine is considered longitudinal care (an ongoing relationship-based medical support) and is embedded into the patient’s existing care. Hers connects users to over 1,500 providers accessible through its platform. The AI function is meant to be a part of an ongoing conversation between the patient and their provider to help support their treatment. This could mean that even if they have a medical question late at night, they can receive some assistance from the AI feature, which can also connect them to a provider for further help.
“The experience is grounded in clinical protocols built with licensed providers, and the system knows its limits. It has been designed to understand when to escalate to your provider, when to stay in its lane, and when it doesn’t know something, it says so,” explains Shepherd. These frequent interactions make the AI function smarter, but the clinician will make the final decisions appropriate for the patient.
Although the AI function on the Hers platform will help streamline health data, it’s also meant to support women actively when they have questions between visits. “When a woman has a question, the AI supports her directly, drawing on clinical protocols we built with licensed providers, not generic health content, so what she gets back is grounded in expertise and specific to her treatment plan,” Him & Hers Chief Technology Officer Mo Elshenawy tells CNET. If she has a question the system can’t answer, the provider is notified to further assist.
Since Hers is a women’s healthcare platform, its goal is to help women as they navigate different life stages and health concerns. “Women are still underrepresented in clinical research; their symptoms are more likely to be dismissed, and many of the most important transitions in their lives – whether that’s reproductive health, menopause, weight changes or healthy aging – have historically lacked the personalized, longitudinal care they deserve,” Shepherd says.
Weight loss patients will be the main focus
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