Apple embeds hard-to-dismiss promos for iCloud+, Music and AppleCare+ in iOS Settings
iPhone owners are reporting persistent promotional banners inside the iOS Settings app pushing Apple's own paid services, including iCloud+ storage, Apple Music, Apple TV+ trials and AppleCare+. Many of these prompts lack a working dismiss option and can linger for weeks or months, leaving a notification badge on the Settings icon until users either subscribe or the offer expires on its own.
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The backlash reflects growing frustration with tech companies turning core operating system interfaces into advertising surfaces, a trend users have already criticized in products like Windows. For Apple, whose brand has leaned on a premium, ad-free user experience, this shift toward promoting its own subscription services within iOS could erode goodwill even as it boosts services revenue.
- Apple is showing persistent in-Settings promos for iCloud+, Apple Music, Apple TV+ and AppleCare+.
- Many prompts cannot be dismissed and may stay visible for weeks or months.
- The move has sparked widespread complaints on social media, with comparisons to Microsoft's ad-laden Start menu.
Source: techradar.com — Alex Blake, 2026-09-22
Published there as: “Apple has added persistent 'ads' to iOS, and it's driving users crazy”
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