Olivia Rodrigo handpicked Etsy founders for festival merch. Their sales soared more than 2,000%

For her upcoming music festival Daisy Chain Fields, the pop star tapped 10 female-owned small businesses to design merch. In early May, Emma Mannino received a direct message on Etsy from someone she didn’t know. The woman, who said she worked for the platform, explained that Mannino had an opportunity through Etsy’s creator co-design program to work with an unspecified “talent” on some designs. The offer was so vague that Mannino, an artist and entrepreneur, thought to herself, “Oh, this is spam.”