GoKawiilEveryone wants more customers. The harder question is whether they can actually find you when they’re ready to buy.
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Key Takeaways Kevin Walker saw the impact of search firsthand after optimizing his restaurant website.
He worked with Popmenu and saw a spike in catering sales.
You don’t have to understand SEO 100% to take advantage of its returns.
Technology is moving faster than ever, but restaurant operators don’t need to use every new tool. They need to find the right ones and use them consistently to help grow their business.
For Popmenu co-founder Brendan Sweeney, keeping up doesn’t mean doing everything.
“It’s never been faster, and that means you gotta just stay urgent, stay vigilant, stay curious,” Sweeney says.
Popmenu helps restaurants with websites, search visibility, marketing and customer engagement. Nearly a decade after launching the company, Sweeney and fellow co-founder Tony Roy continue to work with operators to understand where technology can make a difference.
“It’s either you’re doing no AI or you’re doing everything, and both of those are equally bad,” Sweeney says.
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