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Key Takeaways I run a bioplastics company, and the truth is that bioplastics is a world where (almost) everything is greenwashing.
Companies in this industry regularly make misleading claims — the promises they make are detached from the infrastructure, chemistry and economics that determine whether those promises are kept.
Companies in this space should strive to make bioplastic from waste, invest in composting infrastructure and be an advocate for “no plastic, less plastic, better plastic.”
I run a bioplastics company. I have spent years telling people our materials can help solve plastic pollution. And I need to tell you that most of what my industry says is, at best, misleading.
I call it misleading not because the science is wrong, but because the promises we make are detached from the infrastructure, the chemistry and the economics that determine whether those promises are kept.
This is not easy to write, but entrepreneurs owe their audiences the truth, especially when the truth implicates their own business.
So here are the common and lesser-known claims companies in my industry make that paint a blurry picture of half-truths.
Claim 1: “Our packaging is compostable”
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