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Key Takeaways Spence founded Samir Grey to honor his mother and other women in his life.
When Beyoncé’s mom posted a video featuring Spence’s fragrance, sales spiked and inventory sold out.
Now, Spence continues to engage with the robust fragrance community online and grow the brand.
Kahh Spence spent more than a decade working as a celebrity hairstylist and beauty expert before writing his next chapter as an entrepreneur — but he didn’t start the business many expected of him.
Image Credit: Courtesy of Samir Grey. Kahh Spence.
Although applying his expertise to a haircare brand might have seemed like the obvious choice, Spence had a different vision.
“I want to make sure what I’m bringing to the marketplace is actually going to be valuable,” Spence tells Entrepreneur, “and I didn’t think I had anything, at that moment, valuable to say in haircare. But I did have something valuable to say in fragrance and in personal care.”
Founding a fragrance and personal care brand: Samir Grey
Spence was passionate about developing a fragrance and personal care brand rooted in approachable luxury and restorative rituals, so he founded Samir Grey, the name a riff on his middle name and favorite color.
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