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Trump’s New Fragrance Doesn’t Smell Like Success

People voted for President Donald Trump, they wore his shoes, his hats, and his watches, and soon they’ll be able to make calls on his phone. Yet there is seemingly always another addition to the ways in which one can experience all that is Trump: which brings us to the latest entry to the commander in chief’s ever-expanding fragrance collection. Victory 47 for Men promises “rich, masculine notes with a refined finish” without actually listing any of the ingredients or its scent profile. Helpfu

How AI infiltrated perfume

At a pristine, multimillion-dollar lab on the Manhattan waterfront, just down the street from a men’s homeless shelter and the medical examiner’s office, a slice of summer plum is being converted into fragrance code. This is the work of Osmo, a fragrance tech startup claiming to build artificial olfactory intelligence. Osmo has parlayed this innovation into offering turnkey fragrance compounding that promises a 48-hour sample turnaround from initial client prompt. In the time it takes your Amazo