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Peacock Price Hike: Streamer Ups Cost of All Subscriptions

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Why This Matters

Peacock's recent price hikes reflect a broader trend of rising costs across streaming platforms, impacting consumers who seek live sports, original content, and popular TV shows. This increase may influence viewer choices and subscription strategies, especially with major sports seasons approaching. The move underscores the ongoing challenge for streaming services to balance content quality with affordability in a competitive market.

Key Takeaways

We’ve been tracking streaming service price hikes all year, and Peacock is now the latest platform to raise rates on all three of its subscription plans. As first reported by Variety on Tuesday, the new prices take effect immediately for new customers, and current subscribers will see the change on their bills on or after Sept. 17. Peacock updated the pricing on its sign-up page and in its help section.

The ad-supported Peacock Premium plan will now cost $13 per month, a $2 increase, while the mostly ad-free Peacock Premium Plus option is going from $17 to $20 a month. Its Select tier, introduced last year with limited programming that includes Bravo and NBC shows, has been bumped up from $8 to $9 per month. Prices on annual plans have also increased: Peacock Premium is $130 (previously $110), Premium Plus is $200 (was $170) and Select costs $90.

The move comes just before the start of the English Premier League season, weeks ahead of the start of the NFL’s regular season, and two months before the 2026-2027 NBA season kicks off. Peacock’s live sports offerings include Sunday Night Football, the entire NBA broadcast schedule, MLB and WNBA.

Read more: It’s Possible to Get Peacock Premium for Free if You Qualify

The platform also carries theatrical and original films such as Obsession, The Super Mario Galaxy Movie, Strung and Wicked, and features a large catalog of TV shows like Love Island USA, The Traitors, Yellowstone, and franchises such as The Real Housewives and Law & Order. Upcoming new releases this year include Line of Fire, The Traitors: New Blood and a Friday the 13th prequel series, Crystal Lake.