GoKawiilPeacock is the latest streaming service to raise prices, with its cheapest ad-supported “Select” plan increasing from $7.99 to $8.99 per month. The ad-supported “Premium” tier now costs $12.99 per month, up from $10.99, while the ad-free “Premium Plus” plan is increasing from $16.99 to $19.99 per month.
The price hikes will go into effect August 18 for new and returning subscribers. Current subscribers will see the increased prices on their next billing date after September 17.
“These price changes allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres,” the company wrote on a support page.
Current annual subscribers and users with active promotional offers will keep their existing rates until their plans or promotions expire.
Peacock has added new features to its streaming service in recent months, including an AI-powered “Bravoverse” vertical-video feed with clips from franchises like “The Real Housewives” and “Vanderpump Rules.” The service is also adding a feature that will eventually let fans stream live games in a vertical format that uses real-time AI-driven cropping optimized for phone screens.
The streamer recently launched two new mystery games, Law & Order: Clue Hunter and Public Eye, which both come from AI gaming startup Wolf Games.
Last month, NBCUniversal announced a partnership to bring Peacock’s Premium plan to YouTube Premium subscribers in the U.S. starting in early 2027.
Launched in 2020, the streaming service reported its first-ever profitable quarter last month, as subscribers grew to 48 million, driven by the NBA playoffs, FIFA World Cup, and “Love Island.”
Peacock, like other streaming services including Netflix and HBO Max, has been steadily raising its prices in recent years, with its most recent price hike taking effect in July 2025, when prices increased by $3. The latest increase marks the platform’s fourth price hike in four years.