GoKawiilApple’s big September event is just weeks away, but there’s one key product that all reporting indicates will be missing: the base iPhone 18. Here’s when to expect its launch.
Base model iPhone 18 pushed to early 2027 as Apple revamps launch schedule
The iPhone event is Apple’s most important product launch of the year. If the company ever fails to launch flagship new iPhones, investors would be very concerned. That’s one reason Apple sticks to predictable patterns for its iPhone launch.
The event happens every September—2020 aside—in the first half of the month. And typically, the new iPhone lineup consists of a base model, two Pro models, and a fourth option like iPhone Air.
But next month, per numerous reports dating back to May 2025, there won’t be an iPhone 18 base model.
It’s a very surprising move. But it’s been corroborated by so many sources at this point that it would be far more surprising if a base iPhone 18 did appear.
Why no iPhone 18 at this year’s September event?
We don’t know the exact reasons, but some possibilities include:
Apple strategically spacing out iPhone launches to make room for more models, like this year’s iPhone Ultra.
Anticipation of the current memory crisis leading Apple to make the move to avoid a severe supply shortage.
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