GoKawiilMeta began rolling out a broader Activity from other businesses control in July 2026. It's replacing Your activity off Meta technologies and expanding an older ad setting called Activity information from ad partners. The new control decides whether businesses can use the information they already send to personalize ads, Feed content and AI responses.
To adjust this setting, open Instagram, go to your profile, tap the three-line menu and open Accounts Center. Look for Activity from other businesses. Because Meta is introducing the setting by country, some accounts may still show Ad preferences > Ad settings > Activity information from ad partners instead. Choose the option that prevents Meta from using this activity for personalization.
This won't stop businesses from sending the data or Meta from using activity generated inside Instagram. Ads can still reflect the accounts you follow, posts or Reels you engage with, searches, ad clicks, profile details or customer lists uploaded by advertisers. The setting makes it so your activity off Meta's platforms doesn't inform your ad experience rather than shutting down all ad personalization.
In the European Region, Accounts Center also offers personalized or less-personalized ads under Ad preferences > Ad settings > Ad experience. The second option uses fewer signals, but Meta says it can still use details such as age, location, device information, ad interactions and content on screen during the current session.