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Bootstrapping a side project into a profitable seven-figure business

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Bootstrapping a side project into a profitable seven-figure business in four years.

We really did it! We bootstrapped ProjectionLab to $1,000,000 in annual recurring revenue.

And I’m still processing that this is real. 🥹

Back in 2021, I was inspired by the financial independence movement and wanted a better way to plan my own life. I couldn’t find the right tool, so I started building.

I had no idea that side project would one day help over 100,000 households plan for their financial future too.

How we got here

If this is your first time hearing about ProjectionLab, here’s a quick recap:

When you look beyond the recurring revenue chart, this journey had ups, downs, and moments I wanted to quit.

The emotions behind the numbers

Want to know what building in public from zero to a million dollars a year really felt like? NOT like serenely progressing up-and-to-the-right…

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