GoKawiilApple begins limited rollout of AI shopping assistant in Apple Store app
Apple has started an early preview of a new AI-powered virtual shopping assistant inside the Apple Store app for iPhone and iPad, replacing the search icon with a chat interface. The assistant can answer questions about products, trade-in values, carrier offers, and monthly payment plans, though only select users currently have access.
GoKawiil's interpretation of the reporting above, not reported fact.
This move signals Apple's push to embed generative AI directly into its retail experience, potentially reshaping how customers research and buy products without visiting a physical store or contacting support staff. It also raises questions about accuracy and data handling, since Apple's own disclaimer admits the assistant may give incorrect answers and that conversation transcripts could be retained.
- Apple Store app now shows a chat icon leading to an AI shopping assistant for select users.
- The assistant helps with product comparisons, trade-in values, carrier offers, and payment plans.
- Apple warns the AI may produce inaccuracies and says transcripts may be stored for quality and fraud monitoring.
Apple iPhone 16 — If Apple's new AI shopping assistant has you browsing the lineup, the iPhone 16 is the flagship it'll steer most shoppers toward. It's the device that runs Apple Intelligence features and the Apple Store app itself, so you can chat your way to your next upgrade right from your pocket.
See Apple iPhone 16 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Chance Miller, 2026-08-24
Published there as: “Apple starts testing AI shopping assistant in the Apple Store app”
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