Apple has reopened a section of its Apple Park Visitor Center after a summer renovation, revealing that the augmented reality exhibit—which let visitors use custom iPads to explore a 3D model of the campus—has been removed. That area has been converted into an extension of the adjoining Apple Store, with new display tables and wall displays for accessories. The cafe and the rest of the Visitor Center remain unchanged.
9to5mac.com
· 2026-09-22
Ron Johnson, who led Apple's retail division from 2000 to 2011, has published a new book titled 'Shop Different: How Retail Revealed Apple's Genius,' co-written with Zander Nethercutt. The book details his collaboration with Steve Jobs to design the Apple Store concept and grow it into one of the most profitable retail operations globally. Johnson also recently appeared on 9to5Mac's Overtime podcast to discuss the book and the store's early history.
9to5mac.com
· 2026-09-22
Former Apple retail chief Ron Johnson appeared on 9to5Mac's Overtime podcast to discuss his new book, Shop Different, covering the creation of the Apple Store, his work with Steve Jobs, and the original iPhone launch. He also addressed his departure from Apple to lead JCPenney and shared his views on Apple's current retail strategy and the rumored iPhone Duo.
9to5mac.com
· 2026-09-17
Apple has begun updating early iPhone 18 Pro and Pro Max pre-orders to a 'Shipped' status in the Apple Store app and on its website, with devices set to reach customers this Friday, September 18. Buyers who opted into text alerts may also get a shipping notification directly from Apple.
9to5mac.com
· 2026-09-17
Apple's iPhone 18 Pro and Pro Max pre-orders have slipped from launch-day delivery to estimates spanning late September into October, just days after orders opened. The Pro Max faces the longest wait, with US Apple Store estimates showing October 6-13 delivery across all colors and storage sizes, while the standard Pro shows September 29-October 6.
9to5mac.com
· 2026-09-14
Apple has outlined how its AppleCare+ single-device insurance compares with the newer AppleCare One subscription, which covers multiple gadgets under one plan. AppleCare+ pricing varies by device, ranging from about $10 a month for the iPhone 17e to $14 a month for the iPhone 17 Pro Max, and includes unlimited accidental damage repairs, priority support, and battery replacement once health drops below 80 percent. Deductibles still apply for specific repairs, such as $29 for screen damage and $149 for theft or loss replacement.
engadget.com
· 2026-09-13
Apple opens iPhone 18 Pro and Pro Max pre-orders Saturday at 8 a.m. ET, a day later than usual due to the date falling on 9/11. Customers can use Apple's 'Get Ready' feature in the Apple Store app or website to pre-select their model, accessories, financing and trade-in details ahead of time, speeding up checkout once orders go live. That setup window closes Friday night at 9 p.m. PT, despite a press release typo listing the cutoff as 9 a.m.
9to5mac.com
· 2026-09-11
Apple is reportedly expanding its trade-in program so that devices with minor cosmetic flaws, such as small screen cracks, qualify for the same value as pristine units. The change is expected to go live across Apple's entire product line as soon as the online store reopens after today's iPhone event. It comes as new iPhone 18 Pro models are expected to carry roughly $100 price increases.
9to5mac.com
· 2026-09-09
Apple's Lakeside store in Essex reopens Saturday at 9am after a major redesign that adds sustainable building materials and accessibility features like adjustable seating heights and assisted listening systems. The refreshed store, originally opened in 2007, also includes a dedicated Apple Pickup area, an experience room, and a Genius Bar for personalized support.
9to5mac.com
· 2026-09-09
Apple has taken its online store offline ahead of its September event, a signal that new hardware announcements are imminent. Expected reveals include the iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and fifth-generation AirPods, marking the first major product event under new CEO John Ternus.
9to5mac.com
· 2026-09-09
With new iPhone models on the horizon, buyers face a choice between purchasing directly from Apple or through a wireless carrier. Apple offers unlocked phones with no long-term contract, plus a discount of about $30 if the phone is activated with a carrier at purchase, while carriers often provide financing plans that spread costs over time.
cnet.com
· 2026-09-08
John Ternus has officially become Apple's CEO, marking the company's first leadership change since 2011. Tim Cook shifts to executive chairman on Apple's board, while longtime marketing chief Phil Schiller steps back from running the App Store and events to become an Apple Fellow. Several other leadership roles have also shifted, including government affairs duties moving to Jennifer Newstead and Cook himself.
theverge.com
· 2026-09-01
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