GoKawiilZillow and Redfin settle FTC antitrust suit over rental-listing deal
Zillow and Redfin have settled with the FTC and five state attorneys general over a 2025 agreement in which Zillow paid Redfin $100 million to avoid competing in rental advertising. The settlement, reached just before trial was set to begin, requires Redfin to reenter the rental advertising market and removes limits on its ability to compete for property-management clients. Redfin will still display Zillow's rental listings but can now independently sell ads and pursue its own customers.
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The case reflects growing regulatory scrutiny of pay-to-not-compete arrangements between major platforms, especially in markets like housing where consumers have few alternatives. By forcing Redfin back into competition, regulators aim to prevent higher costs and reduced listing quality for renters and property managers alike. It also signals continued FTC willingness to challenge quiet competitive-suppression deals even outside traditional merger reviews.
- Zillow paid Redfin $100 million to avoid competing in rental listings, per FTC.
- Settlement forces Redfin back into rental advertising and removes prior restrictions.
- Case highlights regulators' focus on anti-competitive partnerships short of mergers.
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Published there as: “Zillow and Redfin settle FTC antitrust case”
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