Rental Listings - GoKawiil

Zillow and Redfin settle FTC antitrust suit over rental-listing deal

Zillow and Redfin have settled with the FTC and five state attorneys general over a 2025 agreement in which Zillow paid Redfin $100 million to avoid competing in rental advertising. The settlement, reached just before trial was set to begin, requires Redfin to reenter the rental advertising market and removes limits on its ability to compete for property-management clients. Redfin will still display Zillow's rental listings but can now independently sell ads and pursue its own customers.

techcrunch.com · 2026-08-24

FTC settles antitrust case against Zillow and Redfin over rental listings deal

The FTC reached a settlement with Zillow ending its antitrust lawsuit over a 2025 rental listings arrangement with Redfin, which regulators said involved Zillow paying Redfin to syndicate listings while Redfin agreed to drop its own advertising business and avoid competing on multifamily listings. Under the settlement, Redfin can keep syndicating Zillow's rental listings without the restrictive terms, but must rebuild the rental advertising operation it had shut down. Several state attorneys general joined the FTC in approving the deal.

theverge.com · 2026-08-24