GoKawiilIdaho Mom Turns UAE-Inspired Date Syrup Into Date Lady, Eyes $10M in Sales
Colleen Sundlie discovered pure date syrup while living in the UAE for her husband's job and, unable to find anything similar back home in the U.S., launched Date Lady to sell organic date-based syrups, spreads, sauces and sugar. The company, manufactured in Springfield, Missouri, has grown from over $2 million in revenue in 2021 to $6.8 million four years later, and is projecting $10 million this year.
GoKawiil's interpretation of the reporting above, not reported fact.
The story shows how a personal discovery abroad can be translated into a scalable U.S. consumer packaged goods brand, tapping into growing demand for natural sweetener alternatives. It also highlights how niche, culturally inspired products can find mainstream traction when there's a gap in the domestic market.
- Sundlie's idea originated from date syrup she encountered while living in the UAE.
- Date Lady has grown from $2 million to a projected $10 million in annual revenue in a few years.
- The brand fills a market gap for organic date-based sweeteners in the U.S.
Date Lady Organic Date Syrup — This is the very product Colleen Sundlie built her multimillion-dollar business around after discovering date syrup in the UAE. It's an organic, fruit-based sweetener you can pour over pancakes, stir into coffee or swap into baking recipes when you want something other than refined sugar.
See Date Lady Organic Date Syrup on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Amanda Breen, 2026-08-24
Published there as: “An American Mom of 5 Fell in Love With a Product Overseas. She Turned It Into a ‘No-Brainer’ Side Hustle Seeing $7 Million Annually.”
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