GoKawiilDate Lady expands into Erewhon and Sprouts as date syrup demand grows
Date Lady, a Springfield, Missouri-based date syrup maker that started at farmers' markets, has landed retail placements with Erewhon and Sprouts Farmers Market. Founder Colleen Sundlie says the company is targeting $10 million in sales this year, citing rising consumer interest in dates.
GoKawiil's interpretation of the reporting above, not reported fact.
Landing shelf space at high-profile natural grocers like Erewhon suggests Date Lady is capitalizing on broader consumer demand for natural sweeteners, which could accelerate its growth beyond niche markets. Sundlie's comment that 'dates are hot' indicates she sees a wider trend that could benefit other date-based products as well.
- Date Lady moved from farmers' markets to national retailers Erewhon and Sprouts.
- The company is targeting $10 million in sales this year.
- Founder Colleen Sundlie attributes growth to rising consumer interest in dates.
Date Lady Organic Date Syrup — This is the very syrup behind the breakout success story, made from organic dates and perfect as a natural sweetener for coffee, baking, or drizzling over yogurt. It's a great way to try the product that's suddenly popping up in Erewhon and Sprouts stores nationwide.
See Date Lady Organic Date Syrup on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-10-16
Published there as: “Date Lady syrup is having a breakout year: Retail deals with Erewhon and Sprouts are just the beginning”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.