I Built a Business Around Podcasting. Here’s How I Make Money From It (and How You Can, Too).

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Key Takeaways Treat your podcast like a product, not a promotion. Each episode is an extension of your brand, pulling in avid listeners and possible partners, sponsors or clients.

You can be very creative with your monetization strategy, including landing a partnership from day one. Be proactive. Pitch 100 sponsors, be specific in every pitch, and point out exactly why their brand is a fit.

Know definitively who your audience is and what problem you solve, and niche it down. Find big guests who share your ethos and pitch them.

Every week when you grab your microphone, put on your headphones and press record, you’re doing more than filling a podcast feed. You’re building a runway to monetization.

Each download of every episode is a small deposit into an asset that compounds over time if you treat it like one. Put simply, podcasting can be a major revenue vertical in your business plan.

Here is the secret: Treat your podcast like a product, not a promotion.

Podcast as product, not promotion

Many people throw content and episodes out into the universe without a strategic foundation. While content marketing lets your voice reach a global audience, there is so much more magic in the art of podcasting. It opens you up to a wider audience and connects you with your base weekly. A book builds authority once, as a single, static piece of work. A podcast keeps going: It’s a live experience that connects you to your listener in an intimate, recurring way. Your unique voice has so much power.

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