A marketing analysis outlines four recurring reasons target buyers ignore campaigns even when they see the right messaging: audiences defined too broadly, content that describes products rather than buyer problems, insufficient buyer confidence to act, and marketing that answers questions nobody is actually asking. The piece recommends conducting five to ten interviews with people across different relationships to the company to spot which of these patterns applies before making changes.
entrepreneur.com
· 2026-09-21
An Entrepreneur contributor argues that mass-personalized AI outreach, like generic cold LinkedIn messages and spam emails, is damaging brand credibility rather than building it. Instead, the piece advocates for marketing built on educational content and showcasing real client success stories to attract buyers who are already primed to purchase.
entrepreneur.com
· 2026-09-10
An Entrepreneur contributor lays out how she turned two podcasts, Creative Entrepreneur and Get Obsessed: With Living Your Best Life, into revenue streams by treating episodes as a product rather than promotional content. She outlines hitting a 5,000-downloads-per-month threshold to unlock programmatic ad insertion, plus pitching sponsors directly and landing partnerships through the BLEAV network.
entrepreneur.com
· 2026-08-24
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