PostHog, the product analytics company, published internal data showing that comparison and alternatives content has driven over 25,000 signups since 2021, with nearly half occurring within 24 hours of a reader viewing the page. The company reports head-to-head comparison pages convert at roughly 10%, compared to about 4% for 'best X tools' roundups and 2.5% for general blog posts. The piece also discusses how to keep such content accurate and fair to competitors as products and pricing change over time.
posthog.com
· 2026-11-03
An Entrepreneur contributor opinion piece argues that real estate marketing has become saturated with polished but indistinguishable content—photography, drone footage, property films, and social reels—despite representing some of the highest content volume per transaction of any industry. The author contends that as production tools and AI-generated text have become commoditized, visual quality has stopped functioning as a differentiator between agents or brokerages.
entrepreneur.com
· 2026-10-30
A marketing commentary argues that widespread use of generative AI tools has led to a surge of generic, interchangeable content across B2B marketing channels, particularly LinkedIn posts and internal business documents. The piece describes this as a 'race to the bottom' in which the ease of instant content creation is degrading overall quality and increasing the burden on recipients to sift through it.
fastcompany.com
· 2026-10-23
A content marketing employee recounts being placed on a performance improvement plan (PIP) and successfully meeting its requirements, even turning to a folk-magic 'conjuring oil' for help. Despite completing the PIP, the employee says they still ended up losing their job, prompting a reflection on what it really means to be 'good' at work.
fastcompany.com
· 2026-10-18
A business advice column distinguishes between a marketing problem, where customers understand an offer but aren't reached enough, and a positioning problem, where they hear the pitch but can't quickly grasp what the business does or why it's different. The author advises owners to write one clear, defensible statement of what they want to be known for and compare it against their recent content, homepage and bio before increasing ad or marketing spend.
entrepreneur.com
· 2026-10-01
A marketing analysis outlines four recurring reasons target buyers ignore campaigns even when they see the right messaging: audiences defined too broadly, content that describes products rather than buyer problems, insufficient buyer confidence to act, and marketing that answers questions nobody is actually asking. The piece recommends conducting five to ten interviews with people across different relationships to the company to spot which of these patterns applies before making changes.
entrepreneur.com
· 2026-09-21
An Entrepreneur contributor argues that mass-personalized AI outreach, like generic cold LinkedIn messages and spam emails, is damaging brand credibility rather than building it. Instead, the piece advocates for marketing built on educational content and showcasing real client success stories to attract buyers who are already primed to purchase.
entrepreneur.com
· 2026-09-10
An Entrepreneur contributor lays out how she turned two podcasts, Creative Entrepreneur and Get Obsessed: With Living Your Best Life, into revenue streams by treating episodes as a product rather than promotional content. She outlines hitting a 5,000-downloads-per-month threshold to unlock programmatic ad insertion, plus pitching sponsors directly and landing partnerships through the BLEAV network.
entrepreneur.com
· 2026-08-24
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