GoKawiilCommentary warns AI-generated content is flooding B2B marketing with low-quality material
A marketing commentary argues that widespread use of generative AI tools has led to a surge of generic, interchangeable content across B2B marketing channels, particularly LinkedIn posts and internal business documents. The piece describes this as a 'race to the bottom' in which the ease of instant content creation is degrading overall quality and increasing the burden on recipients to sift through it.
GoKawiil's interpretation of the reporting above, not reported fact.
If accurate, this trend could erode the effectiveness of content marketing as audiences grow fatigued by formulaic AI-generated material, potentially forcing marketers to compete more on authenticity or originality rather than volume. It also suggests a growing cost shift onto readers and coworkers who must now spend more time filtering signal from noise in decks, emails, and social posts.
- Generative AI has made content creation effortless, leading to a flood of generic marketing material
- LinkedIn thought leadership posts and internal business documents are cited as visible examples of the trend
- The commentary frames this as a 'race to the bottom' that could undermine marketing differentiation
Source: fastcompany.com, 2026-10-23
Published there as: “The “enslopification” of B2B marketing is here”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.