GoKawiilCommentary warns AI-generated content is flooding B2B marketing with low-quality material
A marketing commentary argues that widespread use of generative AI tools has led to a surge of generic, interchangeable content across B2B marketing channels, particularly LinkedIn posts and internal business documents. The piece describes this as a 'race to the bottom' in which the ease of instant content creation is degrading overall quality and increasing the burden on recipients to sift through it.