GoKawiilEntrepreneur column argues stalled growth often signals a positioning problem, not a marketing gap
A business advice column distinguishes between a marketing problem, where customers understand an offer but aren't reached enough, and a positioning problem, where they hear the pitch but can't quickly grasp what the business does or why it's different. The author advises owners to write one clear, defensible statement of what they want to be known for and compare it against their recent content, homepage and bio before increasing ad or marketing spend.
GoKawiil's interpretation of the reporting above, not reported fact.
The framework suggests that business owners facing rising customer acquisition costs may be misdiagnosing the issue, pouring money into advertising when the real block is unclear messaging. Because this is an opinion piece from a single practitioner, the advice reflects one consultant's methodology rather than data-backed industry research, and its usefulness would depend on each business's specific situation.
- A marketing problem is about reach; a positioning problem is about clarity of message.
- Signs of a positioning problem include constantly over-explaining your offer or a heavier-than-expected sales process.
- The author recommends auditing recent content and web copy against a single defining statement before spending more on marketing.
Source: entrepreneur.com — Reena Goodwin, 2026-10-01
Published there as: “Has Your Growth Stalled? More Marketing May Not Be the Answer. Here’s Where to Look Instead.”
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