GoKawiilPostcardMania founder: 95% of 131,000+ entrepreneurs repeat two core mistakes
The founder of PostcardMania, who built the company without outside funding starting in 1998, says that after working with over 131,000 entrepreneurs she has identified two mistakes shared by roughly 95% of them. The first is treating marketing as a cost to minimize rather than as the engine that drives customer acquisition and growth.
GoKawiil's interpretation of the reporting above, not reported fact.
The claim suggests many small business owners may be undervaluing marketing spend by viewing it purely as overhead rather than tracking metrics like customer acquisition cost and lifetime value. This framing, offered as the author's personal observation rather than a formal study, could encourage business owners to reassess budget priorities.
- Observation comes from one entrepreneur's experience with 131,201 small business clients
- Marketing is framed as a growth engine, not just an expense to cut
- A second common mistake is mentioned but not detailed in the excerpt
Source: entrepreneur.com — Joy Gendusa, 2026-11-12
Published there as: “I’ve Worked With 131,201 Entrepreneurs — and 95% of Them Make These 2 Mistakes”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.