GoKawiilSurvey: 70% of small businesses seek outside help managing open enrollment
A new survey finds that nearly 70% of small business owners want outside expert assistance to manage open enrollment as benefit plans become more expensive and complicated to administer. Rather than cutting benefits to save costs, most owners are looking for help to keep and expand coverage for employees.
GoKawiil's interpretation of the reporting above, not reported fact.
The findings suggest that rising complexity in healthcare benefits may be creating a growing market for brokers, consultants and HR technology providers catering to small businesses. This could signal that small employers see maintaining competitive benefits as essential to retaining workers, even as administrative burdens increase.
- Nearly 70% of small business owners want outside help with open enrollment
- Rising cost and complexity of benefit plans is the main driver cited
- Most owners prefer seeking assistance over cutting benefit programs
Source: fastcompany.com, 2026-11-11
Published there as: “Open enrollment is squeezing small businesses. Nearly 70% want outside help”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.