A business advice column distinguishes between a marketing problem, where customers understand an offer but aren't reached enough, and a positioning problem, where they hear the pitch but can't quickly grasp what the business does or why it's different. The author advises owners to write one clear, defensible statement of what they want to be known for and compare it against their recent content, homepage and bio before increasing ad or marketing spend.
entrepreneur.com
· 2026-10-01
An Entrepreneur contributor argues that founders often mistake low customer acquisition cost for campaign success, when in fact a cheap first sale doesn't guarantee a customer understood the offer or will stick around. Metrics like CAC typically ignore refunds, support burden, discounts and fees, which can make seemingly efficient campaigns unprofitable over time. The piece recommends grouping customers by campaign and calculating true post-sale value before scaling ad spend.
entrepreneur.com
· 2026-09-22
A fintech founder recounts how, in 2022, her savings and investment app showed strong growth metrics even as investor interest cooled and fundraising slowed. She argues that traditional growth dashboards can mask underlying fragility, and outlines five key indicators—including payback period and customer retention—that better reveal whether a business can withstand financial pressure.
entrepreneur.com
· 2026-09-18
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