GoKawiilEntrepreneur column argues stalled growth often signals a positioning problem, not a marketing gap
A business advice column distinguishes between a marketing problem, where customers understand an offer but aren't reached enough, and a positioning problem, where they hear the pitch but can't quickly grasp what the business does or why it's different. The author advises owners to write one clear, defensible statement of what they want to be known for and compare it against their recent content, homepage and bio before increasing ad or marketing spend.