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Key Takeaways Using AI to mass-personalize your messaging is killing your credibility, not building it.
Creating content that educates your ideal clients creates valuable transformation that attracts ready buyers.
Shining a light on your existing clients’ success will do more for your credibility than any AI-riddled cold outreach.
When was the last time you made a buying decision based on a cold email that landed in your email spam folder? Likely never.
I know I have never done business with a company that sent me a cold DM on LinkedIn or sent some pitch-slap via email. Yet businesses are wasting thousands of dollars and hours on automating these actions every month.
This desperate attempt at marketing is being bolstered by emerging AI technologies that are pumping out slop at an industrial scale. And even if you think your team is “doing it right,” your messaging is almost certainly getting lost in a sea of spam so deep that no potential buyers are willing to go for a swim.
Thankfully, genuine marketing is still possible. And in my view, it’s the only way to build relationships with the clients worth doing business with.
Don’t let AI slop ruin your reputation irreparably
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