GoKawiilFitbit founders launch Luffu, a $250 family safety wearable with no screen
James Park and Eric Friedman, who co-founded Fitbit, have unveiled their new company Luffu's first product: the Luffu Link, a screenless band priced at $249.99 that tracks health data and doubles as a safety device for families. The LTE- and GPS-enabled band lets wearers log symptoms and moods by voice, share their location, and alert trusted contacts or request help even without a nearby phone. It's available for preorder now and will ship in the US in early 2027 for a retail price of $299.99.
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Rather than chasing fitness metrics like their previous venture, Park and Friedman are targeting the caregiving market, betting that health tech built around families rather than individuals fills an underserved gap. The move signals a broader shift in wearables toward safety and communication features, potentially competing with medical alert devices and family-tracking apps rather than traditional fitness trackers.
- Luffu Link is a $249.99 screenless wearable focused on family health and safety, not fitness tracking.
- It uses built-in LTE and GPS to share location and contact trusted people without needing a nearby phone.
- The device ships in early 2027 and is the first hardware release from Luffu, founded by former Fitbit leaders.
Fitbit Charge 6 Fitness Tracker — While the Luffu Link won't ship until 2027, the founders' original creation is still an excellent way to track heart rate, activity, and sleep today. The Charge 6 pairs with Google apps and keeps daily health data on your wrist without needing a full smartwatch.
See Fitbit Charge 6 Fitness Tracker on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: androidauthority.com, 2026-08-26
Published there as: “Fitbit founders are back with a $250 wearable, but it’s not for counting steps”
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