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Fitbit founders are back with a $250 wearable, but it’s not for counting steps

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Why This Matters

The return of Fitbit co-founders with Luffu Link marks a shift towards family-centric health and safety technology, emphasizing safety, communication, and health monitoring beyond traditional fitness tracking. This innovation highlights a growing focus on integrated, user-friendly devices that prioritize safety and caregiving, especially for vulnerable populations. It signals a broader industry trend towards versatile wearables that combine health data with safety features for holistic family care.

Key Takeaways

Luffu

TL;DR Fitbit co-founders James Park and Eric Friedman have launched a new wearable device called Luffu Link.

It’s a $249.99 screenless health and safety band designed for family care.

The LTE-connected band tracks health metrics, records voice notes, shares location, and can contact trusted people without a phone nearby.

Fitbit co-founders James Park and Eric Friedman have launched a new wearable, but this time, it’s not focused on counting steps.

The duo has launched a device called Luffu Link, a screenless health and safety band designed to help families keep track of their loved ones. It’s the first hardware product from Luffu, a company that Park and Friedman launched earlier this year.

Luffu Link is now available to preorder for $249.99 and is expected to retail for $299.99 when it ships in the US in early 2027.

Park and Friedman founded Fitbit in 2007 before it was eventually acquired by Google in 2019. This time, though, the co-founders are taking a different approach to health technology.

Luffu’s idea came partly from their experiences as caregivers, and from seeing that most health technology is designed for individuals, even though health and care often involve an entire family.

What does Luffu Link do?

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