Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra. The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are.
Apple shouldn’t get too excited by the results, however, as willingness to pay was way, way less than the price we’re expecting the company to announce …
CNET opens with that 75% stat.
Most US adults say they aren’t interested in buying a new foldable phone. A CNET survey that polled 2,605 US adults found that 75% aren’t interested in buying a foldable Apple device.
That most people aren’t interested is in no way surprising: the real news here is that a quarter of US adults do find the idea appealing.
Unsurprisingly, interest varies by generations:
Boomers: 13%
Gen X: 23%
Gen Z: 31%
Millennials: 32%
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