GoKawiilCNET survey: 25% of US adults intrigued by iPhone Ultra, but budgets fall short
A CNET survey of 2,605 US adults found that while 75% have no interest in a foldable iPhone, a notable 25% do — with younger generations like Gen Z and Millennials showing the most curiosity. However, those interested said they'd only pay around $781 on average, far below the expected $2,000+ starting price for Apple's rumored foldable device.
GoKawiil's interpretation of the reporting above, not reported fact.
The gap between consumer interest and willingness to pay highlights a major challenge for Apple as it enters the foldable market: curiosity doesn't guarantee sales at premium prices. This suggests the iPhone Ultra could initially be a niche, low-volume product until costs decrease or consumer expectations shift.
- 25% of US adults express interest in a foldable iPhone, higher than the survey's headline suggests.
- Younger generations, especially Gen Z (31%) and Millennials (32%), show more interest than Boomers (13%).
- Average willingness to pay ($781) falls far short of the anticipated $2,000+ price tag for the iPhone Ultra.
Source: 9to5mac.com — Ben Lovejoy, 2026-08-26
Published there as: “25% of US adults are interested in the iPhone Ultra – but won’t pay for it”
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