GoKawiilApple sets September 9 event, first under new CEO John Ternus
Apple confirmed its next product launch event for September 9 at Apple Park in Cupertino, using the tagline 'Surprise and Shine.' The event is expected to introduce the iPhone 18 Pro and Pro Max, along with the Apple Watch Series 12, Apple Watch Ultra, and new smart home devices, though the standard iPhone 18 reportedly won't arrive until next year.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks the first major Apple event under incoming CEO John Ternus, who takes over from Tim Cook on September 1, signaling a leadership transition at one of the world's most valuable companies. Rumors of a long-awaited foldable iPhone add extra weight to the announcement, even as the flagship Pro models are expected to be modest upgrades.
- Apple's September 9 event will be the first under new CEO John Ternus.
- A foldable iPhone is rumored to debut, alongside iterative iPhone 18 Pro updates.
- New Apple Watch models and software launch dates for iOS 27 and other platforms are also expected.
Apple MagSafe Charger — If you're gearing up for a new iPhone after the September 9 event, Apple's MagSafe Charger is the obvious companion — it snaps magnetically to the back of the phone for fuss-free wireless charging. It's a first-party accessory that carries over from generation to generation, so it'll be ready whichever model you pick up.
See Apple MagSafe Charger on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Aisha Malik, 2026-08-26
Published there as: “Apple is holding its iPhone launch event on September 9”
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