GoKawiilGraze acquired by Flipboard to expand custom social algorithm tools
Graze, a startup that lets users build and control their own social media feed algorithms, announced it is joining Flipboard. Over 21 months, Graze had delivered more than 41 billion posts to 12 million users, and its founder said combining forces with Flipboard would accelerate its mission rather than spending years rebuilding infrastructure already in place at Flipboard.
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The deal signals growing momentum behind the 'open social' movement, where users rather than platforms control the algorithms shaping their feeds. By merging with an established company like Flipboard, Graze gains resources and scale to challenge the dominance of closed algorithmic systems run by major social networks, potentially reshaping how attention and engagement are distributed online.
- Graze is joining Flipboard to scale its user-controlled algorithm technology.
- Graze had already delivered 41 billion posts to 12 million users in under two years.
- The merger aims to accelerate the 'open social' movement by combining resources and infrastructure.
The Chaos Machine by Max Fisher — If Graze's mission to break the algorithm's monopoly grabs you, this book is the perfect companion read — it digs into how social media ranking systems came to shape public life. It's a sharp, reported look at exactly the power Graze is trying to hand back to users.
See The Chaos Machine by Max Fisher on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: graze.leaflet.pub, 2026-08-26
Published there as: “Graze Joins Flipboard”
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