GoKawiilBlackBerry pivots to automotive software as stock doubles in 2025
BlackBerry, once dominant in mobile phones and messaging via BBM, has reinvented itself as a provider of secure software for vehicles and communications. CEO John Giamatteo told CNBC's 'The Tech Download' that the company's shares have doubled this year as investors respond to this shift, with AI now factoring into its future plans.
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BlackBerry's transformation illustrates how legacy tech brands can survive obsolescence by redeploying core competencies—security and reliability—into new markets like automotive software rather than clinging to failed hardware businesses. Its renewed investor interest signals confidence that embedded software and secure systems, especially those tied to AI-driven vehicles, are becoming lucrative growth areas.
- BlackBerry has shifted from smartphones to software for cars and secure communications.
- The company's stock has doubled in 2025 amid investor optimism about this strategy.
- CEO John Giamatteo emphasizes AI integration as part of BlackBerry's next growth phase.
Source: cnbc.com — Arjun Kharpal Kai Nicol-Schwarz, 2026-08-28
Published there as: “The Tech Download: BlackBerry lost the phone war. Now it's betting on cars and robots”
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