GoKawiilApple raises Apple TV price to $15/month, hikes Apple One individual plan too
Apple has raised the monthly cost of an Apple TV subscription in the US from $13 to $15, with the annual plan now $120. The individual Apple One bundle, which includes Apple TV, rises by $2 to $22 per month, while other Apple One tiers remain unchanged for now. New subscribers face the higher prices immediately, and existing customers will get a month's notice before their rates change.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks the fourth Apple TV price hike in four years, meaning the service has tripled in cost since its 2019 launch, mirroring similar increases from Netflix, Prime Video, YouTube Premium and soon ESPN. With Apple also expected to raise iPhone prices this fall, consumers are facing compounding cost increases across both hardware and the streaming services often bundled with it.
- Apple TV monthly price jumps from $13 to $15, annual plan up to $120
- Apple One individual plan rises $2 to $22/month; other bundle tiers unaffected
- Existing subscribers get 30 days notice before higher pricing applies to them
Apple TV 4K (Wi-Fi, 64GB) — If you're paying more for the Apple TV subscription, at least watch it on the box built for it complete with the Siri Remote and a tight tie-in to the Apple ecosystem. It streams 4K HDR content and doubles as an AirPlay target and HomeKit hub, so Severance nights look and sound their best.
See Apple TV 4K (Wi-Fi, 64GB) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Kris Holt, 2026-08-28
Published there as: “Price increases suddenly hit Apple TV and Apple One”
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