GoKawiilApple raises Apple TV to $14.99/month and Apple One to $21.95
Apple increased its Apple TV streaming service price from $12.99 to $14.99 per month, with the annual rate rising from $99 to $119. The Apple One bundle, which includes Apple TV alongside iCloud storage and Apple Music, also rose from $19.95 to $21.95 for individual plans.
GoKawiil's interpretation of the reporting above, not reported fact.
The hike follows a similar increase for Apple Music in July and reflects Apple's push to grow its high-margin services business, which posted $30.7 billion in quarterly revenue despite slipping margins. As Apple TV's library expands with shows like 'Ted Lasso' and films like 'F1,' the price now sits much closer to competitors, ending its early reputation as the cheapest major streaming option.
- Apple TV monthly price jumps to $14.99, annual to $119.
- Apple One bundle price rises to $21.95 for individuals.
- Move follows July's Apple Music price increase amid Apple's services growth push.
Apple TV 4K (Wi-Fi, 64GB) — If you're paying more for Apple TV each month, the Apple TV 4K box is the best way to actually enjoy it — fast, clean tvOS navigation and Dolby Vision/Atmos support for shows like Ted Lasso and F1. It also pulls in your other streaming apps and Apple One services like Apple Music and Fitness+ in one place.
See Apple TV 4K (Wi-Fi, 64GB) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnbc.com — Kif Leswing, 2026-08-28
Published there as: “Apple hikes subscription prices for Apple TV and Apple One in the U.S.”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.