GoKawiilGPU pricing has taken an uglier turn. In technical terms, things are 'ultra stinky' right now. We published our last GPU pricing update only about six weeks ago, and in the short time since, graphics card prices have risen sharply. We warned this was likely to happen, and unfortunately, those increases have now worked their way through to retail.
But just how badly are gamers getting stung? We're looking beyond retailers in the United States to see how this is playing out on a global scale. Are GPU prices surging everywhere, or are certain regions and models being hit much harder than others? We have plenty of data to dig through, and the picture isn't pretty.
As we've been doing for some time now, we're tracking pricing across 10 countries. Our previous update captured prices just before this latest climb began, giving us a particularly useful, if painful, snapshot of what GPUs cost immediately before the market turned upward.
We're also including data from February. That's important because GPU prices were actually trending slightly downward during the first half of 2026 for some models. July-to-August pricing shows the immediate impact of the latest hikes, while comparisons with February tell us whether cards are simply returning to earlier levels or pushing into new highs.
Before getting into the numbers, it's worth clarifying how we collect this pricing data, because we've seen some confusion in the comments on previous updates. The prices shown here are not averages for a specific GPU. They represent the single lowest price for an available, in-stock model within each region. We use price comparison websites for each country, find the cheapest model, verify that it is actually available to purchase at that price, and then include it in our data.
Often, that means we're looking at base models from any given graphics card maker rather than something like an Asus ROG Strix, Gigabyte Windforce, or PNY OC. If you want a premium model, you'll almost certainly pay more than the prices shown here.
Also keep in mind that these prices were collected several days before this article went live, so individual listings may have changed slightly. At the time of writing, however, these figures represented the minimum amount you would have needed to spend to buy each GPU brand new.
Entry-Level GeForce Pricing Takes a Sharp Turn
GeForce RTX 5050 + RTX 5060
The news isn't great if you're interested in purchasing an entry-level GeForce GPU. The RTX 5050's price remained relatively stable for several months, but has recently increased in most regions, especially India, where gamers are getting absolutely rolled.
... continue reading