Former EVGA product manager Brendon Ray Hedrick, who worked there from 2016-2019, described how Nvidia's Founders Edition cards forced EVGA to keep a money-losing 'loss leader' model at Nvidia's advertised price to preserve chip allocations. He said profit had to come from pricier custom cards, but as Nvidia's own designs and clock management improved, the performance edge of those premium cards shrank while the cheap models sold out fast. Hedrick also described learning specs alongside the public and Nvidia tracing leaks via colored dots on retailer images.
techspot.com
· 2026-09-29
Jon Peddie Research reports desktop discrete graphics card shipments reached 12.5 million units in Q2 2026, the highest quarterly total since early 2022, even as prices climbed to record levels. Nvidia shipped about 11.25 million of those units for roughly 90% market share, while AMD shipped around one million cards for about 8%.
tomshardware.com
· 2026-09-11
New pricing data tracked across 10 countries shows graphics card prices jumping sharply in the six weeks since the last survey, reversing a modest decline seen earlier in 2026. Nvidia's GeForce lineup appears to be absorbing the steepest increases, based on lowest verified in-stock prices from comparison sites in each region.
techspot.com
· 2026-08-31
GoKawiil