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Desktop graphics card shipments hit four-year high of 12.5 million despite increasing prices — Nvidia takes 90% share as gamers rush to beat looming price spikes

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Why This Matters

Desktop graphics card shipments hit 12.5 million units in Q2 2026, the highest since early 2022, even as prices climb and desktop CPU and PC shipments slump. The data suggests gamers are buying ahead of expected further price hikes, and that retail demand — not OEM PC builds — is driving the market, with Nvidia holding roughly 90% share.

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Discrete graphics card shipments for desktop PCs in Q2 2026 totaled 12.5 million units, the highest number since Q1 2022 despite record-high prices and cratering shipments of desktop CPUs, according to findings from Jon Peddie Research. The result highlights a broader trend that shows that unit sales of standalone GPUs for gaming have so far remained immune to rising prices, perhaps because gamers are expecting even higher prices in the coming quarters.

The industry shipped 12.5 million standalone graphics cards for desktop PCs in the second quarter of 2026, up around 5.9% sequentially and 7.8% year-over-year. 12.5 million add-in boards (AIBs) is the highest number of graphics cards sold in one quarter since the first quarter of 2022, when the industry shipped 13.38 million AIBs.

It is particularly noteworthy that 2026 is shaping up to be better for unit sales of desktop graphics boards than 2025 despite raising prices. For the first half of 2026, 24.3 million desktop AIBs were shipped, up significantly from 20.8 million graphics cards supplied in the first half of 2026. JPR analysts also note that only around 14 million desktop PCs were sold during the quarter, which — given an unusually high 89% attach rate — largely means that the majority of AIBs shipped during the quarter were aimed at gamers buying in retail and not at PC makers.

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"Defying common wisdom, high-end AIB sales spiked as prices increased," said Jon Peddie, president of JPR. "Our theory is consumers rushed to buy AIBs before the prices went any higher, as the war in Iran is driving prices up in all segments."

(Image credit: Data by Jon Peddie Research, compiled by Tom's Hardware)

Having shipped about 11.25 million discrete GPUs for desktop computers in Q2 2026, Nvidia remained the undisputed leader of the market with around 90% market share. AMD controlled roughly 8% of the market, shipping about one million discrete desktop GPUs, while Intel's share increased to 2% on shipments of several hundred thousand units. Meanwhile, Jon Peddie Research notes that market share changes were negligible during the quarter: AMD’s overall AIB market share decreased by -0.16% from the previous quarter, Intel's market share increased by 0.3%, and Nvidia's market share decreased by -0.1%.

(Image credit: Data by Jon Peddie Research, compiled by Tom's Hardware)

For Nvidia, the quarter was particularly good as it sold the highest quantity of discrete GPUs for desktop PCs in a single quarter since Q3 2017, when it sold approximately 11.72 million units. By contrast, sales of AMD's standalone graphics cards have been floating below or around one million units per quarter for nearly four years now, with only three quarters being exceptions (Q3 2023, Q4 2023, Q4 2024). Still, one million is higher than the around 700 thousand discrete desktop GPUs the company sold in Q2 2025.

(Image credit: Data by Jon Peddie Research, compiled by Tom's Hardware)

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