GPU and memory prices keep climbing as AI demand squeezes supply
GPU makers are redirecting manufacturing capacity toward AI chips, triggering a memory shortage that has driven up prices for graphics cards and related components. JP Morgan projects DRAM prices will rise 400 percent between 2024 and the end of 2026, while Tom's Hardware reports Nvidia's RTX 5090 now sells for nearly $5,000 above its original $1,999 price. The price surge has also hit consoles, laptops and resale markets, with PC shipments falling as a result.
GoKawiil's interpretation of the reporting above, not reported fact.
The scarcity suggests consumer hardware costs could stay elevated well beyond the near term, since chip producers report they have already sold out much of their 2027 capacity and are now booking orders for 2028 and later. This indicates gamers and everyday PC buyers may face years of inflated prices as manufacturers prioritize lucrative AI data-center contracts over consumer GPUs. Resellers appear to be capitalizing on the shortage, which could further distort retail pricing for consumers.
- DRAM prices are projected to rise 400% from 2024 to end of 2026, per JP Morgan.
- Nvidia's RTX 5090 now costs nearly $5,000 above its original launch price.
- Chipmakers have already sold much of their 2027 output, suggesting shortages could persist into the 2030s.
Nvidia GeForce RTX 5090 GPU — If you've been eyeing an upgrade amid this chip shortage, the RTX 5090 is the flagship card driving all this demand and remains Nvidia's top consumer GPU. Grabbing one now could save you from further price hikes as the shortage worsens into 2026.
See Nvidia GeForce RTX 5090 GPU on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Alec Hively, 2026-11-07
Published there as: “There is no end in sight for the GPU supply problem”
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